Search Engine Marketing

ISBN:9780071597333

Product Description
You have a website. How do you let people know. How will they find you? One of the most common methods of finding your website could be through a major search engine such as Google, Bing or yahoo. However, the competition to get on the first page of one of these search engine for a particular key word or phrase is pretty hot. Look at the results returned by one of these search engines for a relatively popular phrase and don't be suprised to see that the first page contains the first 10 results out of several hundred million. That means to get on the first page you have to beat several hundred million other sites. Search engine marketing or search engine optimisation (SEO) is the art that will help improve your results and this book "Search Engine Marketing" by Andreas Ramos and Stephanie Cota is just the book to help you. How can you use Internet marketing strategies to reach more customers and increase sales? How can you make more people aware of your website or business? How can you increase the number of people who visit your website? In Search Engine marketing you will learn from industry experts. You will learn how to create the most effective internet marketing campaigns using Key performance indicators (KPI's), SEO, website architecture, keywords, tags, site maps, pay per click (ppc), and much more. (RatingsWorld)